I would like to see the NNC (No New Cartridge) and let's all take a breath and the manufactures focus on good fit and finish of their products demonstrating some craftsmanship and quality. I know, money, sails and such, so it ain't going to happen!!!!!
Why? Because marketing people, market. Advertising people advertise. So whether they work for Remington or Ruger or whoever, their job has very very little to do with anything concerning the customer's NEEDS, but rather what can they convince the customer that he must have to be happy and up to date. Forget about making quality firearms, because the "Paradigm" has changed. Gun manufactures are following much of the marketing philosophy of today, where things have changed from providing actual NEEDS to producing and advocating WANTS as if they WERE NEEDS.
Many of us are perfectly happy with the 30-06 or the 300 Win Mag or the 338 Win Mag but the "new" guys see their role as selling the "new" cartridge to the new buyer and in order to do that they need to design, produce and advertise the newest and latest to the newest and latest people involved in the buying guns as they create a want and pass it off as a need.
We, old farts or guys that are really really knowledgeable understand the basic limits to the product and understand that the short mags or the Ruger Proprietary cartridges aren't fundamentally better than the old cases.
The new CEO's of the gun manufacturing world sees their role as selling the NEW product to the new buyer.
It seems as though there is a fundamental problem of losing the battle and the effort will become gratuitous. I believe there is a change in the demographics of our society in the urban as well as the rural realm. There is a percentage change in that as the population grows, there will be fewer and fewer hunters and shooters, regardless of what the manufactures do.
That is why I said it is a gratuitous effort because it will reach a max and then collapse on the gun manufactures. If there is not good craftsmanship in the rifles and quality to attract those of us who will remain faithful in purchasing guns, the manufactures will have nothing to allure us with to their products.
Frankly, I think this whole new thing based on getting us to want instead of giving us what we need, is a train wreck waiting to happen.