Kerala: creating a benchmark in tourism for the country
The national economy in ‘Incredible India’ is booming like never before. India is the largest country in South East Asia and its diversity is known all over the world. Inside this ‘Incredible India’ there are scores of exceptions. The Kerala tourism model is a ‘jewel in the crown’ of the widely known ‘Incredible India’ brand. This small stretch of land has so much diversity packed into it.
Natural resources not seen elsewhere in the country are found here. This state is widely known as the ‘God’s Own Country’ because it is blessed with a salubrious climate and abundant natural resources. A trendsetter in many fields, it is the envy of all other states due to the progress made in the literacy front. Scores of villages and towns were already declared as 100% literate. The achievements made in the health front now match the developments in the advanced European countries.
The Kerala tourism model now has many takers both within the country and abroad. A benchmark for the development of hill and beach tourism, the Kerala model is being assimilated by people in other parts of the country. The terms ‘sustainable tourism’ and ‘responsible tourism’ had its origin in this part of the country. From the busy businessmen to the occasional traveller, all of them will be fully satisfied by the tour packages on offer.
A unique marketing strategy is followed by the Kerala Tourism Development Board. Packaged tourism is now emerging as a major selling proposition. The cultural festivals held in different parts of the year helped to attract thousands of domestic and international tourists. The film festivals and trade fairs are now well known all over the state. The main shopping season is during the Onam season. Even though this festival is mostly held either in the month of August or September every year, the spending pattern of the common people used to change during this festival season. The peak tourism season always starts after the Onam festival season. Even then, scores of international tourists also used to visit this place during the Onam season to witness the cultural diversities.