Shooters Pro Shop (Nosler) most likely just produced a run of these bullets and now after a two year absence are selling "2nds" in this caliber for $25.70 per 50.
They even ship using the flat rate USPS boxes. I been using the seconds for years in many calibers and can not tell the difference between these and the "firsts".
Buy soon because they most likely will not last long.
PS: If you ever seen some great deals on Noslers at gun shows and the seller does not have the box for the bullets, it is because they are reselling the "2nds"