Of the new so-called waterproof products, here is how I rank them through thoroughly testing each one: Prioritized considerations were waterproof ability, durability, warmth, and functional use.
1. Cabelas MT050 Hunting Jacket & Pants with GORE-TEX
2. Quickloader Omni-Quad Parka from Columbia Sportswear with HydroPlus
3. Browning HydroFleece Pro Parka with GORE-TEX
4. Revolution Fleece Parka by Cabelas with Dry-Plus
Granted all of these waterproof fabrics eventually wear out and usually within a couple of seasons or so.