Ammo Price going up.
FYI, you may want to stock up if you use this brand.
June 29, 2007
TO: All Winchester Ammunition Customers
During the past several years our industry has experienced a dramatic escalation of raw
material costs used in the manufacture and transportation of ammunition. This trend
continues on several of the key ammunition manufacturing raw materials, particularly
lead. Additional price increases will be necessary to cover a portion of these
We fully understand the complexity of implementing in-season price increases and
appreciate your cooperation. Due to continued escalating raw material costs, it will be
necessary for us to implement a price increase on all shipments of ammunition and
components within all trade channels. Projected increases as listed below will be
effective on all shipments beginning September 1, 2007:
Lead Shotshells 15%
Steel Shotshells 10%
Centerfire Rifle 15%
Centerfire Handgun 12%
Component Bullets 10%
Component Shellcases, Primers and Wads 5%
Lead Shot Call for Quote
Winchester will issue revised price lists and programs with symbol level detail in the next
few weeks for your planning purposes. There may be some symbol specific exceptions
to the percentage increases listed above.
We appreciate your understanding of this difficult decision and your continued support of
Brett A. Flaugher
Vice President, Sales and Marketing
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