As I am sure you are aware by now, last year we established a "Deal of the Day" section on our site. This, "Deal of the Day" is posted everyday I am here at work, assuming I find the time each day to do this, lol.
We buy lots of demos, close-outs and assorted new product deals and sometimes we wind up with enough to offer crazy cheap deal on something awesome.

Todays offer is on as new show display unit ZEN-RAY - Prime HD 10x42 Binoculars with Dielectric Prism Coating for only $499.99

It features 99% reflectivity across the whole visible spectrum with sophisticated 40-Layer dielectric coating, extra low dispersion (ED) glasses. As a result, it boasts amazing image clarity and brightness and free of chromatic abberation. Perfect binoculars for birding, hunting and archery tournament.

Packed with features that can only be found in the best of the best among the binoculars Hall of Fame, PRIME HD leaves little to second guess what you see. An edge-to-edge crisp, brilliant, flawless image is delivered thanks to one of the most sophisticated eyepiece design. Rugged and lightweight magnesium chassis that secures the optical core inside is enhanced with sleek, balanced body design. These high end binoculars are constructed with complementary ED lenses and state of the art dielectric coating for perfection in color fidelity and contrast.

5 group/6 elements eyepiece featuring doublet field flattener lenses
Extra Low Dispersion (ED) glass for chromatic abberation free image
Second Generation VividBriteTM Ultra High Reflectivity (UHR) Dielectic Prism Coating for maximal brightness
CrystalViewTM water/oil repellent coating
Fully broadband multi-coated optics allows 99.7% light transmission at each glass/air interface
Phase-correction with BAK-4 roof prisms
Large 42mm objective lenses for crisp, bright imaging.
SpeedDial2TM focus wheel offers responsive focus rate
Tripod adapter sockets to offer balanced support for tripod users
New: Enhanced eyecup design for eye glasses wearers
Heavy-duty, 100% waterproof /f ogproof construction: Argon charged
Metal alloy enforced multi-stage Twist-up rubber eyecups
Diopter adjustment to fine tuning focus
Extra large center focus knob for smooth and precise focus
Ergonomic shape for stress free use
Rubber armor absorbs shock
Lifetime No Fault Warranty

Dimension (HxW): 6.1x5
Weatherproofing: Waterproof/Fogproof
Magnification: 10x
Field of View: 340ft/1000yards
Eye Relief: 20mm
Close Focus: 2 m
Weight: 27.2 oz
Interpupilary distance (IPD in mm): 56-74
Carrying case: Premium Padded SoftCase
Neckstrap: Cushion Padded Premium Neckstrap with Quickconnect
Ocular Lens Cover: Yes
Objective Lens Covers: Yes

BTW, a portion of every Minox sale is donated to United Cerebral Palsy.

We are now a stocking GDI Mount dealer. Take a look at these great mounts.

Our web builder has been working hard to update the demo pages on our site. It is set up by brand so please see:

More demo product is arriving all the time so please check back if what you're looking for is not here or just call Doug or Neil @ 516-217-1000.

Please feel free to call Doug or Neil @ 516-217-1000 with any questions or to place an order.

These "Deal of the Day" opportunities last as long as we have inventory so if you see this and want this please give a call or check our site.

Have a great day