I want to get a "trail vehicle" for my family of five. So, I 've been using those "build-it" programs on both the Jeep and Polaris websites and the results are actually quite similar. (using MSRP to keep everything as apples-to-apples as possible.)
A basic Jeep Wrangler Unlimited prices out at just under $30,000 MSRP.
The Polaris Ranger Crew 900 starts out a lot lower in price. But, by car standards, it comes with almost nothing: no roof, doors, windshields or windows, heater, etc. By the time you add all the things to the ATV, that come "standard" on a Jeep, you're up into the mid-$20K's range. And because it's not road-legal, you also have to buy at least a flat-bed trailer to get it out to the trailhead. So, MSRP for the complete package will be nipping at the heals of the Jeep.
For that same amount of money, you get:
Jeep Wrangler Unlimited: seats 5 / 260HP / 10" clearance / 116" WB / 5100# gvwr / 3500# tow / 32x10" tires (255x75R17)
Polaris Ranger Crew 900: seats 5 / 60HP / 11.3" clearance / 113" WB / 3321# max / 2000# tow / 26x9"&11" tires (12" rims)
Which would you rather have?