Camera Land's 2012 SHOT Show Report

Shot Show was hectic as always but it is always a learning experience.
I brought Scottie with me for a couple of days to see what's what and so he can get more immersed in Sports Optics as he has been learning a lot over the past couple of years but he is a camera guy first and foremost. While I was in meetings he was with tech guys for hours on end so he is all filled with optics knowledge and is excited about learning more about the Sports Optics side of the business.

In no particular order, here is what I have to say in addition to the SHOT Show Preview that contained intel on new product.....

Nikon has put a $50.00 instant rebate on their
Nikon Prostaff 7 8x42 #7537, Nikon Prostaff 7 10x42 - Black #7538 & Nikon Prostaff 7 10x42 - APG Camo Part#7539
So after the rebate the 8x42 is only $139.99 and the 10x42 Black is $149.99 or $169.99 for the Camo. There is no better deal at this price in the Nikon line up.

If you want something superior, for not much more money take a look at the new Nikon Monarch 3 8x42 #7540 @ $229.95 & their Nikon Monarch 3 10x42 #7541 @ $249.95

The next new model in the Monarch series is their Monarch 5 ATB with "Performance Driven Technology" in 8x42 and 10x42. This is a slight step up in $$$ but a noticeable upgrade optically.

We had a GREAT meeting with Steiner The more of their optics I see the more impressed I am with what they are doing.

They are showing a new line of Predator Xtreme riflescopes, These will be available in late Spring and they are offering these in:
#5001 2.5X-10X-42mm S-1 Ret @ $799.99
#5002 3X-12X-56mm S-1 Ret @ $899.99
#5003 4X-16X-50mm S-1 Ret @ $999.99
(Their S1 reticle is a BDC style reticle)
* C.A.T. (color adjusted transmission) Game Sensing lens coatings
* High grade optics
* S-1 Ballistic Reticle
* Second Reticle Plane
* 1/4 MOA Adjustment
* Reset to Zero, interchange dial adjustment system
* Advanced windage & elevation adjustments
* Double internal spring tension system
* 3.5-4" eye relief
* Nitrogen filled, waterproof & fog proof with turret caps off
* -22*F - 140* F operating temperature range
* Precision gauged and hand fitted assemblies
* Zero tolerance interface between zoom lenses and guide tube and zoom tube
* Solid stress free 1 piece outer tube

These scopes are all German optics, assembled here in the USA
I think these scopes offer a lot for the money. Optics made in Germany and all for under $1000.00 each. IMO, they have been listening to what the shooter has been saying.

On an exciting note, we purchased their remaining inventory of their:
Steiner Merlin 8x32 Binocular, #438 and are blowing these out @ only $299.99, reduced from $439.99.

  • Close focus distance: 8.9 feet
  • Exit pupil: 4 mm
  • Eye relief: 16.5 mm
  • Field of view: 336 feet at 1,000 yards
  • Dimensions: (inches) 5.5Lx2.2Hx5.2W
  • Weight: 22 ozs.
  • Length: 5.47 inches
  • Height: 2.25 inches
  • Width: 5.15 inches
  • Warranty: 10-year limited
Reduced Price While Supply Lasts

If you mention this SHOT Show report when ordering your Steiner Merlin 8x32 Binocular, #438 we'll deduct an additional $30.00 bringing the cost down to only $269.99

Leica once again has sold us the contents of their booth so we should have at least one of everything to offer at demo prices. These, as always, will be in as new condition and offer you the opportunity to obtain a great Leica optic at a discounted price.
Once the shipment arrives to us and we get it checked in we'll do a post of the inventory and the prices. If you cannot wait for that please feel free to contact either me or Neil and we'll check the packing slip and pull out what you want. Assuming someone hasn't already beat you to it. As an example, the Leica CRF-1000 Rangefinder @ only $479.99.

I had a chance to check out the new Leica Trinovid 8x42 & Trinovid 10x42 and I must say I was very impressed. The optics are everything I had anticipated they would be & they were light, compact and felt great in my hands. I think they have hit a home run with this product. For Leica $1449.00 for the 8x42 and $1499.00 for the 10x42 is throw back price to a long while ago. I understand that $1449.00/$1499.00 is far from your average entry level price of any optic, however, in the quality level of this binocular you will not see a similar glass priced under $2000.00

As we let you know in our SHOT Show Preview Minox announced a Made In Germany BL Series in both an 8x42 @ $489.99 & 10x42 @ $499.99. This is a totally Made in Germany binocular for under $500.00. When I went to check it out I was impressed, and would have been equally impressed @ $750.00. This is a limited run product that will be less than 1000 units so do not miss out on this chance. These will be available by mid-February. We are accepting pre-orders at this time and we will ship as soon as they arrive.

Minox DTC 600 Trail Camera
With the DTC 500, MINOX made its first steps in the trail camera market. The DTC 600 is the next step in the evolution of this category, further underlining MINOX USA’s commitment to growing its presence within the hunting market. Compact and durable, the DTC 600 measures only 6 x 4.4 x 2.5 inches and weighs only 13 ounces. Its 8 megapixel sensor delivers high contrast and detailed images, and even allows for video recordings up to 30 seconds. The incredible infrared flash range extends up to 50 feet. Two key added features and technological advances are the black filter flash, making it completely invisible to game, and a sensitivity setting for the sensor, thus making sure that unimportant object (e.g. twigs and grasses) do not cause it to trigger the camera.
As with all MINOX DTC’s, details such as date, time, temperature, and moon phase are documented along with the captured image. All images and videos are stored on an SD card and can be transferred to a computer or television via USB port. THE MINOX DTC 600 is protected by a robust and weatherproof body.
Key Features
 8 MP image resolution
 Black filter flash
 Powerful IR flash with range up to 50 feet
 Video recordings up to 30 seconds
 Very compact size
I thought this was a great item, and at only $249.99 worth putting in the whole of Minox's sales sheet information.

Minox has a few things in development that I think will be announced later on in the year. These will be nice additions to their line-up. Always making quality products at very competitive pricing is making Minox a company to keep an eye on.

As stated in our preview Vortex announced some new products for 2012:

They have revamped their Razor HD binoculars with two new models:
Razor HD Binoculars
8x42 @ $1,179.95
10x42 @ $1,199.95
They tell me they are:
Smaller, Lighter, Brighter and Stronger. They also got away from the open hinge design and went with compact center hinge, actually increasing finger room. I have to take their word for it as they did not have either to show at SHOT so I am thinking we'll be lucky to see these by late Summer or early Fall. Good thing we grabbed all their remaining inventory on their already proven 2011 version which, while our supply lasts, we'll give an extra 10% off on our remaining Vortex Razor HD Binocular inventory to those of you who mention this S.H.O.T. Show report:

There are also two new Talon HD Binoculars:
10x32 @ $449.99
8x32 @ $439.99
These are expected this coming Summer and are better optics than their mid $400.00 price would suggest.

The Diamondback line also expanded with two new models:
10x32 @ $199.99
8x32 @ $189.99
For under $200.00 I think these will be go to products

Lastly, in binoculars, are the two new Hurricane models, slotted for April/May delivery:
10x50 @ $399.99
7x50 @ $389.99
I am not a fan of the 7x50 size, but for those of you who are I think you'll be pleased with this binocular

There are a couple of new PST Riflescopes:
1-4x24 FFP (Capped Turrets) EBR-5 (MOA)@ $699.99
1-4x24 (Capped Turrets) TMCQ (MOA) @ $479.99

A couple of new Viper HS LR 30mm Tube Scopes:
6-24x50 FFP XLR (MOA) @ $899.99
4-16x50 FFP XLR(MOA) @ $849.99

One can only hope that these will be a better inventory situation than the delays we've seen with the current PST & HS-LR lines. They have been addressing these back order delays and it has improved. These new scopes are expected to begin to arrive in the Fall and I am sure that they'll be all over the factory to deliver on a steady basis. IMO, to be fair, when you make a scope of the quality of the PST & it is priced way below the competition, making demand high, it creates a delivery problem. Not that I am making excuses for Vortex as it is not my intention. I think the PST & HS-LR lines wound up being in much higher demand than expected and they are experiencing production back log. Let's see what 2012 brings. Those who have received these scopes only have great things to say about them so they have been worth the delay.

Their entire Crossfire line of scopes has been revamped:
6-18x44 AO V-Brite Illuminated (MOA) @ $269.99
6-18x44 AO Dead-Hold BDC (MOA) @ $219.99
6-18x44 AO V-Plex (MOA) @ $209.99
4-12x50 AO Dead-Hold BDC (MOA) @ $199.99
4-12x50 AO V-Plex (MOA) @ $189.99
4-12x40 AO Dead-Hold BDC (MOA) @ $189.99
4-12x40 AO V-Plex (MOA) @ $179.99
4-12x44 Dead-Hold BDC (MOA) @ $169.99
4-12x44 V-Plex (MOA) @ $159.99
3-9x50 V-Brite illuminated (MOA) @ $209.99
3-9x50 Dead-Hold BDC (MOA) @ $169.99
3-9x50 V-Plex (MOA) @ $159.99
3-9x40 V-Brite illuminated (MOA) @ $189.99
3-9x40 Dead-Hold BDC (MOA) @ $149.99
3-9x40 V-Plex (MOA) @ $139.99
2-7x32 Dead-Hold BDC (MOA) @ $129.99
2-7x32 V-Plex (MOA) @ $119.99
2-7x32 Rimfire V-Plex (MOA) @ $119.99

As with the Razor HD binoculars, these are not yet available, but were at the show to see. These look great and should be here before the Summer. We jumped on the remaining inventory of their current Crossfire scopes and while that supply lasts the prices are super low. Take a look and grab one before they are gone.
Those of you who know us know we're big on locking up deals on quality products when they are closed out. These Crossfire scopes were closed out for the introduction of the 2012 line but are still the same good scope they've been and now being able to offer, for example, their Crossfire 4-16x50 AO Mil-Dot Illuminated Matte Black (Part# CRF-650-AOHT) for only $119.99 which is a value not to be missed.

In Red Dot Scopes
Razor Red Dot (3 MOA) @ $479.99
Red Dot (6 MOA) @ $479.99
There are a full array of mounts to accompany these two new scopes

Vortex has now entered into the world of rangefinders with their new Ranger 1000 with Horizontal Component Distance @ $379.99. I was very impressed with the clarity, speed of acquisition as well as design.

Expected delivery will be this Summer. It's a 1000 rangefinder which, if you live in the world of reality, will range game to somewhere between 500 & 600 yards effectively. A shame an Elk does not wear some type of reflective hat to make that 1000 yard reading possible.

In Spotting Scopes they added a couple of new eyepieces for their Razor Series:
30x Wide Angle with Ranging Reticle in both MOA & MRAD @ $229.99

We announced a couple of weeks ago about the exciting addition of the Zeiss Conquest Duralyt 1.2-5x36, Conquest Duralyt 2-8x42 & Conquest Duralyt 3-12x50 Riflescopes in both standard and illuminated reticle.
I had some time to really check them out as I was not short for time and I must say I was impressed. Very well done fit and finish and optically stunning. I think these will be a very sought after scope.

I had a chance to see their new binoculars, Zeiss Conquest HD 8x42 & Zeiss Conquest HD 10x42 which are a great improvement over their older version Conquest 8x40 & Conquest 10x40 without charging more than the Conquest 8x40 & Conquest 10x40 were in their 2011 price list before they closed them out. Nice to see improved optics without a raise in price. Maybe that will catch on throughout the industry. OK, it won't, but nice to hope.
These two binoculars are extremely bright, sharp to the edges and now Zeiss has a new warranty on their newly released products....
They still offer the lifetime parts and labor transferable
warranty, however, now on all new release goods (These binoculars and their new Duralyt Riflescopes) the first 5 years is a no fault warranty. Moving forward as they release new products those new product lines will also have this new no fault protection.

Due to thread length please see part two for the ballance of this report